Léa of Léa-English gets a phenomenal 330,000 views per month on her YouTube channel. That’s impressive taking into account that she got started less than twelve months ago.
But building a business isn’t easy! Léa has children to care for and only two hours a day to focus on work. How does she do it? Let’s find out.
What you’ll learn in this interview:
How she began with a blog before moving to YouTube
Keyword research is vital for both blogs and videos.
How to grow a YouTube channel
Efficiency is crucial when running a business on just two hours per day.
Lea’s tips for Langpreneurs
Before getting serious about her online business, Léa spent four years teaching English at universities, companies, business courses and even at engineering school.
But, when her first child was born Léa needed to choose between building an online business and her teaching jobs. Léa knew she had an audience but could she make a living from home working just two hours each day?
Deciding to try, Léa took maternity leave from the teaching jobs and dedicated herself to starting a YouTube channel, making a course and building her online business.
Beginning with a blog
Léa started blogging because she felt comfortable with writing. She found free how-to content, took a course and wrote an article each week for a whole year.
Then, with 50 articles on her website, Léa had enough data to see what content was bringing people to her blog. It was easier to analyse what was working and which topics to leave behind.
Léa learned that blogs take time to grow, mainly because Google needs to trust you and your website before it will rank you high enough to be found.
“If you don’t have an audience you have to start with things people will find in the first place.”
Léa’s tips for growing your blog
Create as many backlinks as possible.
Optimise all your articles
Don’t send a whole blog post to your email list. Instead, send the link so that Google sees external traffic coming to your website.
Don’t just guess what people are looking for; research to find out and write articles that include those keywords.
Have a point of difference — when people initiate a Google search, LOTS of websites come up. Give people a reason to choose yours. Léa added a PDF to download with her articles — it got the clicks but took a lot of extra work.
Make sure you get an email address whenever a new person wants to download your free content.
After a year of blogging, Léa noticed that there weren’t very many YouTubers creating content in French to teach English. It made sense to take advantage of that gap in the market, so she launched Léa-English on YouTube.
Subscribers and views skyrocketed as people found her channel, learned from her videos and wanted more.
“People see you and how you speak and can trust you more than with just a blog post.”
Keyword research is vital for blogs and YouTube
YouTube and Google are powerful, keyword-based search engines, so to grow with them, you need to do your research and know what terms people are searching for.
competition there is on each. Once the keywords are set, she createLéa uses a Chrome extension called Tube Buddy to validate her search terms and keyword ideas. She lists words and topics; then Tube Buddy tells her how much articles or videos which provide that information with her own, unique spin.
One significant advantage is that this content is evergreen. YouTube videos and blog posts can last for years, whereas posts on Instagram and Facebook disappear within days or even hours.
Be mindful of your final goal, says Léa. The point is not just to attract people but to grow a business. So, be intentional with your videos; know your target audience and what attracts them.
How to grow a YouTube Channel
Be intentional about the purpose of your content. You can use videos to attract people, to entertain, to teach your followers and to make people aware of your product.
Offer freebies and collect email addresses to grow your list and customer base. Put links in your descriptions and the first comment under the video. It’s a smart idea to add a call to action in your video and use a pop-up on your website, too.
Do your keyword research but say it your way. You can put your spin on most relevant keywords to make them fit what you want to say.
Come up with your own ideas but check other peoples’ videos and titles too. Never copy their work, you’re just looking for inspiration and to see what works.
Make the title keyword-friendly and catchy because if no one clicks, YouTube will stop promoting it.
YouTube wants its visitors to watch as long as possible, so structure your content to keep them interested and watching. Go straight to the point; don’t waffle through a long introduction.
Understand your audience and fill a gap in the market. Try to find a spot within your broader niche where there is less competition.
Don’t say the things others are saying. E.g. if you are teaching verbs, don’t teach it as they would find it in their grammar book. Put a different spin on it. Tell them things they haven’t heard before.
“I try to have keyword-friendly videos with valuable content that makes them aware that they need my solution.”
Combining business and family
If you have children at home, you know that it’s not easy to run a business and care for your family. Léa says you must be intentional and focus on what’s working. Don’t let distractions take you away from your core goals, platforms and products.
“When you know where your business is it helps you to be efficient.”
It’s essential to know how much time things will take, too.
Do you have 5 minutes? — Generate ideas.
Maybe you have half an hour? — Create bullet points to plan a video.
If you have the luxury of an uninterrupted hour, start filming.
Planning is crucial. Know your goals and how the algorithm works.
See where the traffic is coming from and where your audience is buying from then focus on that.
Léa’s tips for Langpreneurs
Choose to start on the platform you’re most comfortable with…
If you’re better with writing, start a blog. If videos are your thing, go with YouTube.
…Then go out of your comfort zone.
Few people are comfortable in front of a camera to start with, but you learn as you go.
“Press record and make ten, twenty, fifty videos.
Don’t wait until you’re ready to start; the more videos you make, the more comfortable you’ll get.”
Limiting beliefs prevent you from succeeding.
If someone else can do it, why can’t you? Banish the imposter syndrome. If you are sure you can do it, then you will, so long as you keep going.
“You will find the answers everywhere, but how to be confident, that is the hardest part.”
Be patient. It will take time to start making money.
It takes a while to figure out what will work, so keep trying. It was 2½ years before Léa made any money with her business.
It’s crucial to know your niche.
Léa says Your niche is not just a specific group of people, a particular language; it’s also how you teach and how you act.
“I try to not give the same content they can find anywhere else; always with my spin, my experience.”
Remember your purpose
In the end, Léa says, remember that you don’t grow on YouTube just to attract an audience. If you want to make a living, you must have products to sell and goals to increase. Her own business plans include offering two, evergreen courses and expanding her one-woman-staff into a team.
“Having a huge audience doesn’t always mean anything. The most important is that you have an audience that has a problem and is willing to pay for a solution.”