Pierre Jousserand is the founder of Holamigo, a blog and YouTube channel where he helps French speakers to learn Spanish. Not too long ago, Pierre reached the stage where he could quit his day job and focus exclusively on growing his own business. In this interview you’re going to learn:
The right mindset you need to have if you want to build a language business through content creation
How to get traffic to your website
How to get started on YouTube if you’re uncomfortable in front of the camera
The benefits of selling in a niche market
Pierre’s background story
When Pierre was in his final year at business school, he had the opportunity to do an internship in Costa Rica. He had learned Spanish in the past at school, but never got to a level where he could speak it very well;. he pretty much had to learn Spanish again from scratch.
This time he studied by himself. He did the intern interview half in French and half in Spanish, and he was accepted. He started a blog to share his Spanish learning experience and that was the birth of Holamigo. Pierre published his first articles back in 2015, at a time when blogging was still trending in France. After he received some traction, he then decided to launch his YouTube channel. Pierre is one of very few players in France when it comes to selling Spanish courses with a personal brand.
You need to be patient
One of the first lessons that Pierre learned when he started is that you need to be patient. Especially with blogging, it takes a while until Google starts listing your website and you get enough traffic to eventually generate revenue. The key to getting traffic, according to Pierre, is to really create content that people are searching for.
The main strategy that Pierre used to build traffic on both his blog and his YouTube channel was to explain concepts in Spanish that French speakers really struggled with.
Even when there was already a lot of content available on the internet about a particular aspect of learning Spanish, Pierre would still create his own content, but in his own way. That is another strategy that has been working well for him.
‘’One benefit that you have if you’re teaching a language that is not your native language is that you can share what you struggled with. That way your audience can really relate to you’’
Pierre in Guatemala, one of the many countries where Spanish is spoken.
YouTube videos as a tool to create trust
Pierre recently decided to stop publishing new blog articles and focus on creating more YouTube videos instead. When you sell courses, people need to trust you before they buy. Videos are more engaging than a blog post and a great way to build trust.
‘’When you choose a platform, consider going for the platform you’re using yourself. That way you already know all the features, what’s trending and you have role models to follow’’
Tips for getting started on YouTube
If you want to get started on YouTube but you’re not sure if you are good enough on camera, Pierre recommends you to do a 30-day challenge. The idea is to record and upload one video per day, even if they’re not great. If you record one video per day, you will naturally become better and you avoid preventing yourself from getting started in the first place.
What’s the business?
At the end of every piece of content that Pierre publishes, he inserts a ‘call to action’ where he offers a free video series in which he shows how people can learn Spanish from home. Then he gives a webinar once every month and invites everybody on his mailing list to sign up. At the end of the webinar, he pitches his Spanish course. That’s how the business works.
Running an online business enables Pierre to travel to exotic places
Should you do everything yourself?
Pierre now works with a friend who takes care of the marketing side of the business, so that he can focus on content creation. He finds that once you have enough revenue coming in, you should focus on the tasks that you like doing and that you’re best at. For that same reason he recently also hired a video editor.
Pierre’s final tips:
”Focus on ONE growth strategy for a long amount of time. You can’t build a strong following if you change your growth strategy all the time’’ ‘’Create helpful content for your audience; don’t just create content for yourself! Remember, you only have a business when you’re solving a problem’’