What are Sales Funnels and do you need one?

Sales Funnels are all the rage in the marketing world but do YOU really need to have one? The short answer is probably not.

• No — if you don’t make a six-figure income.
• No — if your language business is a side hustle.
• And — definitely not if you’re at the start of your Langpreneur journey.

But what is a sales funnel, and when is the time to purchase expensive software and go all-in on this marketing technique?

Let’s find out…

Definition

A Sales Funnel is a marketing structure that takes people through a multi-step process. Ultimately these steps lead your customers to buy your premium product. Here’s an example of how a funnel can work:

STEP 1: Sell the customer a small, cheap product.

STEP 2: Come back later with a more valuable offer.

STEP 3: Invite them to purchase your premium services.

“It’s based on a very solid marketing concept which is that the money is in the follow-up.”

What skills do you need to run a good sales funnel?

You need to have great sales and marketing skills to run a successful sales funnel. It’s no use just copying someone else’s — that’s generally a waste of time because it pertains to their audience, not yours.

“Sales funnels are a way for marketers to get you interested and sell you expensive software, but it only works if you’ve got the skillset to pull it off.”

Skills include:

• Create enticing copy on a landing page to get the email addresses in the first place.
• Write compelling emails that will keep people interested and wanting to buy.
• Have a well-positioned offer which resonates with your customers.
• Build a convincing sales page to sell the product or service.
• Up-sell to an even more useful and valuable package.

“The thing about a sales funnel is, it only works if every single part of the process is spot on.” 

Concentrate on the basics first

Until you’re making at least six-figures, you shouldn’t even think about having sales funnel software. 

Instead, get these basics right first:

1. Understand your niche.
2. Know your avatar and what they want.
3. Capture an email address.
4. Send entertaining emails to educate, help your audience get to know and trust you better.
5. Create awareness and desire for your offer.
6. Sell your products. 

“One of the biggest mistakes that everybody makes is that they just don’t make enough offers.”

In a nutshell

• Sales funnels are a popular, multi-step marketing strategy.
• They work best for well-established businesses.
• A good sales funnel requires you to have top copywriting and marketing skills to succeed.
• A funnel depends on people taking action, so the pitch needs to be perfect.
• Most Langpreneurs are better off concentrating on the basics of audience, niche, content and products. 

“For most people… it’s better to do the basic work that we teach in the Langpreneur Business Breakthrough course.”