You’ve slaved for months, maybe years, on your language business but it’s still not making you enough money to live on. Should you keep going or give up the dream and walk away?
Before you decide, take the time to ask a few serious questions.
1. Do I still have a passion for this project?
“The choice is often not between carrying on or give up; it can be … try something a little bit different.”
If you’re losing passion and motivation; if you start each morning wishing you were somewhere else then it could be time to pivot or even walk away.
But, if you still have the fire and drive to help your audience and you know that your products will change their lives, keep going, but consider what else you need to try.
2. What skills am I lacking?
“One possibility is that you have a really good business there, you just haven’t learnt to exploit it yet.”
Many Langpreneurs have loyal audiences. They’re building the products and courses that their fans need — but sales are slow.
The trouble could lie in your lack of marketing and business knowledge. You’re an expert at teaching languages, but have you taken the time to learn how to run a business? Do you know how to write enticing copy? The best platform to advertise your product? What makes a good ad?
If the answer is no, then that’s your next step. Either learn these skills yourself or find someone who can bring them into your business.
3. Should I make a change?
“I tried 100 different things and one of them worked!” – Noah Kagan
It’s common for businesses to start as one thing and evolve into something else.
Slack, for example, came out of a fantasy game. The game failed as a business, but the internal communications system the team had developed along the way turned out to be a winner.
So, consider what is working in your business. That could be the line you need to pursue.
4. Do I need to pivot into another area?
“Just because you pivot and change your business it doesn’t mean you’ve thrown away everything you’ve done. You have so many transferable skills.”
It may be that your passions now lie in a different direction. In that case, build on what you’ve achieved and learned and take it with you into your next venture.
In a nutshell
Ask the hard questions.
Learn where your weaknesses lie and strengthen those areas.
Make changes where you need to.
Know that with fire and passion, you will find your groove and succeed in the end.